Jussi Luukkonen is a pioneer in the digital media industry. He co-founded the first Finnish digital design agency, To The Point Ltd in 1991, which became the fastest growing in its field. To The Point Ltd was a trailblazer and sought after employer winning more design awards than competitors combined. The impact of To The Point and Jussi’s work as the leader of the company is still visible in Finland. Dozens of his former employees are now in leading positions in the industry in Europe and the USA as experts, leaders, designers and entrepreneurs.
Jussi is also a published writer and sought-after presenter and keynote speaker. In Finnish, he has published five books. Digital Campfires is his first book in English.
After moving to New Zealand in 2006, Jussi has been working mainly in the Education Industry as a leader, author, coach and facilitator both for public and private sectors.
Digital Campfires – Learn, Lead, Leverage Digital Media
Digital Campfires – Learn, Lead, Leverage Digital Media
BusinessAuthor: Jussi Luukkonen
ISBN: 9780473531003
A GUIDE TO THE DIGITAL AGE LEADERSHIP
Not so many generations ago, our ancestors sat around a campfire telling their stories. They were able to weave mental imagery vividly into their stories. The flickering light of the campfire evokes those images and stories unfold from generation to generation. They used dance, drawings, their hands and bodies, voice, surprise and suspense to draw people in, make a point, illustrate new ways to do things, and to entertain.
Digital Campfires is the use of some of these innate human attributes and narrative techniques, as well as incorporating new tools and techniques to tell better stories, and lead with the mindset of digital age leader.
We are only just beginning to appreciate the nuances and integration of digital tools to inform and entertain. Learn how to build a camp, ignite the fire and keep it burning. Digital Campfires is ancient knowledge brought up to date, storytelling on steroids with leadership in mind.
Product details:
- Soft Cover
- 332 pages
$38.00 Inc GST
Availability: In stock
| Weight | .5 kg |
|---|
