Kerry Paul is the Founder CEO of Manuka Health New Zealand. In less than 10 years a start-up global branded business of New Zealand natural health products was established and was selling into a distribution network of 45 countries with annual sales $73 million and employing more than 120 employees. This experience alongwith his career in globally focused dairy, meat and biotechnology industries is drawn upon by Kerry to provide the reader with background to help them in developing a global business.
Going Global
Going Global
Business, NZ People & PlacesAuthor: Kerry Paul
ISBN: 9780473704742
Kerry Paul, Founding CEO Manuka Health has launched a new book: GOING GLOBAL Building a world-wide branded business. In 226 pages entrepreneurs are presented with the principles in each of 12 major subject areas, Kerry has employed to build global businesses delivering branded consumer products to 45 countries.
Case studies are employed particularly from his success with Manuka Health New Zealand to show how the principles work in practice. The reader is stimulated to adapt the learnings to their own situation.
Phil North, Hamilton wrote:
“I have read literally hundreds of business books, and yours is by far the best laid out and organised book I have seen. Written by someone who has actually been there and not by some academic. Good job!”
$40.00 Inc GST
Availability: In stock
| Weight | .3 kg |
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